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Loyalty marketing services for better performing programmes

If your loyalty programme is not performing to your liking or you are facing other challenges, Sparco offers various loyalty marketing services that help you improve your existing loyalty programme. We can provide more visibility or see where opportunities lie by making your programme measurable. If necessary, we can even redesign your entire programme. Curious about our approach? Discover our innovative loyalty marketing support services and concepts! 

Make your loyalty programme visible

If your loyalty programme isn’t doing what you expect it to do, it doesn’t mean it’s no good. Sometimes all you need to do is bring your programme to the attention of the right people. We can help you with this by making your online programme visible offline with a targeted campaign or by representing your programme at trade shows or events. You can also contact us if you want to make your programme stand out more online.

Motivate your customers to take action

You may have developed a great programme but still have to deal with a low participation or redemption rate. And sometimes your programme simply fails to reach the right people. In that case, targeted communication with your customers can be the solution. Sparco develops effective customer activation and loyalty campaigns to help your programme achieve its intended goals. In this way, you can still make a success of your existing loyalty promotion!

Insight into the results of an ongoing programme

If you are wondering what your loyalty programme actually delivers, Sparco can provide insight into the results of your programme. In fact, that is our speciality! Our Smart Loyalty model, which is central to our working method, is fully focused on making loyalty measurable and identifying customer needs. If you let us measure and analyse your current loyalty programme, you will immediately see where there is room for improvement. Then you can get the most out of your investment!

Digitise your offline programme

Most loyalty programmes these days are digital. That is not without reason. A digital programme provides a lot of valuable information and makes it easier to measure the results. A digital programme is more user-friendly for your customer who no longer has to deal with separate receipts, stickers or savings cards. However, it can be difficult to say goodbye to your existing offline loyalty programme. Especially if it is very successful. In such cases, Sparco can ensure a seamless transition from offline to online. We digitise your programme without inconveniencing your customers. Customers increasingly prefer a system that they can access anytime and anywhere. At the same time, this provides you with a wealth of data that you can use to make your programme even more successful!

Restructuring your programme

Sometimes the above measures are not enough to make your existing loyalty programme successful. Then a thorough restructuring of your programme is needed. In such cases, our loyalty consultants will review all aspects of your programme. How is your programme currently performing, what are the needs of your customers and is your chosen strategy still in line with this? Based on this, we determine a new strategy together to improve your loyalty programme. We will, of course, make everything measurable so that we can adjust things over time if the data gives reason to do so. Your programme with a negative ROI is transformed into an investment that more than pays for itself!