The National B2B Customer Loyalty Benchmark 2019

While B2B Netherlands is fully engaged in generating new business, customer loyalty is still in its infancy for many. Despite the fact that more profit can be made from existing customers, companies do not always do much with this. Reason for Sparco International to create the National B2B Benchmark Customer Loyalty. The research was conducted among about 100 companies. In our report we give you the most important results.

The unstoppable digitalization has not only resulted in savings and an improved customer experience, but also more transparency. This means that the customer is in charge. For B2B companies, this results in the challenge of dealing with customer loyalty. In the National B2B Benchmark Customer Loyalty we asked about 100 companies how they approach this.

Among other things, the report answers the following questions:

– What are companies doing in the field of customer loyalty?
– What are the biggest barriers to optimizing customer loyalty?
– What do successful companies do differently from the rest?

The National B2B Benchmark Customer Loyalty offers valuable insights in an area where there is much to be gained.
Download the report now!


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1641811703wpdm_SPA_B2B-Benchmark-klantloyaliteit_vspreads.pdf
The National B2B Customer Loyalty Benchmark 2019
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  • Create Date 7 January 2022
  • Last Updated 10 January 2022