Many B2B companies focus on attracting new customers. As a result, you may lose more customers at the back than you can gain at the front. Attracting new customers is ultimately more expensive than if you use a strategy to retain existing customers.
In addition, in many markets customers can easily orient themselves online. This makes it easier to switch to another supplier. This trend has been going on for some time in the consumer market, but it certainly also plays a role in the B2B world. In short, digitization makes the theme of loyalty increasingly urgent. This requires a strong focus on customer relationship and customer experience. Which creates an extra challenge in corona time, because personal contact is limited to a minimum. The answer? Make use of 'smart loyalty'.
In this white paper you will discover what we mean by that.
- Download 4
- File Size 2.87 MB
- File Count 1
- Create Date 10 January 2022
- Last Updated 10 January 2022