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KLM Flying Blue


KLM is the Dutch national airline. With a wide range of passenger and cargo flights to over 130 destinations around the world, KLM has an appropriate travel solution for everyone.

To reward its customers for their loyalty to the airline, KLM developed a loyalty programme operating under the name Flying Blue. With a focus on rewarding individual customers, Flying Blue is the loyalty programme for consumers & business travellers. The programme enables participants to save points and exchange them for flights, upgrades, hotel rooms and other travel-related rewards.

Loyalty Fulfilment Solution

Having integrated its systems into KLM’s loyalty programmes, Sparco can supply them with a wide range of high-quality products. Sparco handles the product range management, stock management, distribution and shipment throughout the European Union. Sparco also handles the after-sales service and product warranties.

In addition to the wide range of leading brand products, the Frequent Flyer programme also enables KLM’s customers to redeem the miles flown for a diverse range of gifts. In this way, KLM gives an extra dimension to its loyalty programmes and an extra boost to customer loyalty.

For an impression of KLM’s loyalty programme, visit www.flyingblue.com

Involved account manager:
Kevin Martens
Kevin Martens
Involved project manager:
Ali Al Bana
Ali Al Bana