Available now. Pathé voucher(s) for a film of your choice, at home or in the cinema. Order now
Home » Cases » ALD Automotive

ALD Automotive


Global player in mobility management.

ALD Automotive is located in 43 countries and is a global player in mobility finance and management.
With a fleet of over 1.76 million vehicles, ALD Automotive is a global player in mobility finance and management. Our priorities are innovation and personal service, and 6,700 employees dedicate themselves to the satisfaction of our customers every day.

While mobility is becoming increasingly complex, companies and users are looking for more flexibility and convenience. ALD Automotive wants to offer every company the right mobility mix.

ALD Automotive is transforming from a car leasing company to a provider of total mobility. We design mobility for the company, the individual and the whole family. We work hard every day to bring the mobility of the future closer to ensure that the user’s mobile day runs smoothly.

Loyalty solution

Sparco has developed several programmes for ALD Automotive to encourage sellers in different car garages to use the various captive lease propositions that ALD has on the market, such as Kia Autolease, Mazda Leasing and Jaguar Landrover Fleet & Business leasing.

The seller is rewarded with loyalty points for each contract concluded. The participants can exchange these loyalty points for an extensive range of gifts.

Thanks to its various programmes, ALD Automotive has:

  • An effective means of influencing the behaviour of the sellers
  • More insight into who has actual customer contact with potential lease drivers
  • A communication channel to reach the sellers
Involved account manager:
Ali Al Bana
Ali Al Bana
Involved project manager:
Patricia Daselaar
Patricia Daselaar